I've already mentioned that you need to create compelling content consistently, but that alone won't build you an audience. So How Do You Build Social Media Profiles? Keep their options limited and they'll be far more likely to make the right decision (i.e. If you want to ask people to sign up to your social media profiles, do so via an email auto responder once they have subscribed, but not before. That's why I have such a strong focus on building your email list as per my post on building a blog that will engage with your target audience. Your social media profiles should stand solidly on their own two feet. You shouldn't be focused on sending people to the outposts from your blog. Your social media profiles are "outposts" that you use to attract people to your blog. Ultimately, you want to drive people from social media sites to your blog, not vice versa. That is the complete opposite of what you want to do. They try to drive their blog's readers to their social media profiles. People tend to waste energy on social media.
FREE ALTERNATIVE TO TWEETADDER HOW TO
Reading all of the advice in the world about how to engage with your users pales in comparative effectiveness to doing what you think is right for your audience, measuring the impact, and adjusting accordingly. Social media is a very personal means of communicating with your audience what works for me may not work for you, and vice versa.
I could write a whole bunch of stuff on what has worked for me in the past across several platforms, but in doing so I would be missing the point. Figure out what things result in a high level of engagement and interaction, then repeat them. The key is to experiment and note what works best. However, either approach can work over either platform so don't be afraid to try different things.įigure out what things result in a high level of engagement and interaction, then repeat them. What Should You Post?Īs a rule of thumb, Facebook is great for sharing images and Twitter is great for short, sharp exchanges. The more people who engage with your content, the more likely they are to share it, thus increasing your exposure. Instead of focusing on the amount of new likes you're getting, focus on how many people are commenting and sharing your content. But in reality, those numbers pale in comparison to the true metrics of success. Most blogging social media enthusiasts are as obsessed with the number of likes or followers they have as they are with the amount of traffic they get to their blog. The key is interaction social media, by definition, should always be a two-way street. Here's an example from my blog's Facebook page: You may wonder exactly what I mean by "compelling human interaction." The precise definition will depend upon your blog, but generally speaking you want to be involving people in conversations relating to your topic. There's no secret sauce required to become a social media success story, just compelling human interaction. That is the purpose of social media and it applies across all networks (past, present and future). It's about consistently compelling people to engage with you and share your content. Social media is not about the next fancy trick it's about engendering interaction. What Most People Don't Get About Social Media If you're ready to build social media "outposts" that drive traffic to your authority blog consistently, over the long-term, read on. Yet, many of the principles I discuss in this post are equally applicable to the likes of Google+ and Pinterest.
In this post, I focus on strategies for social media and offer tips specific to the two most important social networks for most bloggers: Facebook and Twitter. If you are prepared to put the hard yards in and work smart, you can build a considerable social media presence in a relatively short space of time. Search Engine Optimization (SEO) is a game of chance and word of mouth is a wild beast that cannot be tamed, but you can control social media. There are many ways to attract people to your blog, but few that you are in more control of than social media.
0 kommentar(er)
